Location: Hybrid
Type: Full-Time
Experience Required: 3+ Years
Start Date: Immediate
About Hudutech
Hudutech is a tech company specializing in web development, ERP systems, SaaS solutions, and custom software for startups, SMEs, nonprofits, and enterprises across Africa and beyond. We’re currently expanding our digital marketing and sales efforts to support our strategic growth and recurring revenue goals.
Role Overview
We are looking for a creative, tech-savvy Digital Marketer to lead the charge in content creation, online marketing, and client conversion. The ideal candidate will have a passion for storytelling, digital strategy, and driving measurable results through marketing campaigns.
You’ll be a key part of our growth team, working closely with leadership to implement our marketing strategy, manage online presence, and onboard clients onto our SaaS platforms.
Key Responsibilities
- Content Creation
- Develop engaging content (text, images, and video) for blogs, social media, and websites.
- Write persuasive marketing copy, customer stories, and lead magnets.
- Social Media Marketing
- Plan and manage campaigns across LinkedIn, Facebook, Instagram, and YouTube.
- Post regularly and engage with followers to grow community and reach.
- Lead Conversion & Follow-up
- Follow up on incoming leads via email, phone, and WhatsApp.
- Convert qualified leads into clients through consultative selling.
- Client Onboarding
- Help new clients navigate and set up on Hudutech’s SaaS platforms.
- Record feedback and guide users through training and support materials.
- Campaign Performance Tracking
- Track, analyze, and report on campaign effectiveness (CPL, conversions, email open rates).
- Optimize campaigns for better ROI.
Required Skills & Qualifications
- 3+ years experience in digital marketing, especially in tech or SaaS companies.
- Strong skills in graphic design (Canva, Adobe Suite).
- Proven ability to write compelling marketing content.
- Familiar with tools like Google Analytics, Meta Ads Manager, Mailchimp, or similar.
- Excellent communication and presentation skills.
- Comfortable using CRM and project management tools (e.g., ClickUp, Odoo, HubSpot).
- Tech-savvy and eager to learn new tools or platforms.
- Bonus: Familiarity with SEO, email marketing automation, or short video editing.
What You’ll Get
- Competitive salary based on experience
- Performance-based bonuses for lead conversion
- Opportunity to grow into a Marketing Lead role
- Work in a fast-paced, impact-driven tech company
- Be part of a visionary team transforming African businesses through technology