Is my application really successful? This is one of the questions I have often heard from a lot of app owners. If you’re someone that seeks an answer to this question, You are at the right place. So here are the top 13 مؤشرات الأداء الرئيسية لأداء تطبيق الهاتف المحمول to measure app success.
Let’s come back to your question. How to measure your app’s success? Are there any key KPIs to track quality and performance? Yes, there are.
This post throws light on a few KPIs you can consider to measure your applications’ quality and growth. You can either perform this on your own or take the help of an expert mobile app development company as they have a complete know-how of the KPIs. Nevertheless, both work.
 Let’s get started with the measuring app quality using the metrics below.
Mobile app performance KPIs to measure app quality
1. Crash analytics and report
App crashes. You’d have heard it or experienced it a lot of times if you’re glued to mobile applications. Commonly, app crashes are inevitable but it doesn’t mean you don’t have options to solve the issue.
 With the help of a crash report, identifying the point where the app crashed is easy. This is one of the key metrics you can focus on to deliver a flawless performance to your end-users.
2. Performance monitoring
Load speed
Though the load speed varies between industrial applications, the average app startup or load time for a user is between 2-5 seconds. Users want it fast. And, if the load time increases, they will eventually abandon or uninstall your app. Increased load speed also leads to faster customer dropouts.
 And, remember they will never install the app again. This makes the load speed a noteworthy metric for you. Having applications that are up in a flash will have a great reception among audiences.
 Devices and operating systems
Focus on target audiences and develop applications that work perfectly on a multitude of devices and operating systems. Especially, Android devices come up with different devices and operating systems and delivering the same experience on all devices is critical for app success.
With a clear understanding of your target audience and device preferences, providing a personalized experience to the users will be easier.
3. Screen resolutions
Visualizing the application’s performance upon different screens of Android and iOS devices separates the best from the pack. Such an approach often results in delivering applications that are tailor-made for the screens of end-users.
 4. Testing lab
While testing iOS applications takes less time to test, testing Android applications is time-consuming and complex due to the myriad of devices available in the market. To negate this, you can often utilize the testing labs like Firebase, Sauce Labs, etc. to test the applications across different types of devices and screens.
 This saves time and helps you to develop applications that perform in the same manner across devices.
 5. App distribution
Mobile attribution is the process of tracking where users learn of your app and connecting them to key actions in their journey towards becoming customers. Simply put, it is the data point from where a user reaches your application.
Considering the entire journey of the user will help you improve your marketing efforts. Some popular app distribution platforms are Firebase, Applivery, Amazon, etc.
 6. In-app ticketing system
A major challenge for your and software app development companies is testing the performance of the app in real-time. But, releasing your app to the public for an opinion could easily de-brand, especially, if the app doesn’t live up to the users’ expectations.
 However, with an in-app ticketing system, the users can directly share the feedback or comments with you rather than sharing their thoughts directly on the app store. With this approach, you can now solve the issues and improve the app’s performance without any negative impact on your branding.
Mobile app performance KPIs to measure app growth
Let’s get started with metrics you should consider for measuring an app’s success.
 1. App downloads
Downloads indicate the number of times an app is installed. It is considered as first KPI of how your app is performing. If downloads are few, you have to identify the problem that is stopping the app’s performance.
The problem can be due to description, screenshots or marketing efforts too. Trying out app store optimization is suggested by experts to accelerate the download numbers.
Anyway, app downloads are great indicators of app growth, and keeping a check on this KPI will certainly help you improve your app performance.
 2. App rating & reviews
Experts consider this a critical KPI for measuring app growth. If the app receives more positive reviews, then the app is certainly performing staggeringly. In case, if there are negative reviews, obviously it provides an opportunity for you to focus on the issues and get them fixed in time to improve its performance.
 Many users still consider reviews as a critical measure before downloading an app.
3. Active users of the app
Another critical metric you can consider for measuring an app’s success rate. This is the metric that reveals the data on how many users are using the application actively post download. Google Analytics is a robust tool that companies use to track the active users that interact with your app regularly.
 4. متوسط وقت الزيارة
ببساطة، هو ببساطة متوسط مدة جلسات المستخدم التفاعلية مع التطبيق. يساعد مؤشر الأداء الرئيسي في قياس تفاعل المستخدم مع التطبيق. كلما زاد متوسط المدة كلما زاد تفاعل المستخدم مع التطبيق. يساعد المقياس أيضًا في تتبع مشاهدات الشاشة للمستخدمين عندما يتفاعلون بنشاط مع التطبيق.
 5. متوسط الفترة الزمنية للجلسة
هذا أيضًا مقياس تفاعل ولكنه يختلف قليلاً عن متوسط وقت الزيارة. يساعد هذا المقياس مطوري التطبيقات على قياس عدد مرات عودة المستخدمين إلى التطبيق. كلما كان متوسط الفترات الزمنية للجلسة أقصر كلما زاد تفاعل التطبيق. وهذا يدل على أن المستخدمين يستخدمون تطبيقك بشكل متكرر. بخلاف ذلك، يوصي الخبراء بتحسين مقياس الفترات الفاصلة بين الجلسات.
 6. الاحتفاظ بالتطبيق
مقياس مهم يُقاس على أساس يومي وأسبوعي وشهري للتحقق من نمو التطبيق. يتعلق الاحتفاظ بالتطبيق بعودة المستخدمين بعد زيارتهم للتطبيق لأول مرة. ويدّعي العديد من خبراء الصناعة أن قياس معدل الاحتفاظ بالتطبيقات يوميًا يُظهر اتجاهًا متراجعًا. ومع ذلك، من المهم دائمًا التركيز على هذا المقياس لإبقاء المستخدمين ملتصقين بتطبيقك باستمرار.
 7.معدل تخبط التطبيقات
يدور المقياس حول عدد المستخدمين، خاصة النشطين منهم، الذين يغادرون التطبيق. يركز المقياس على المستخدمين الجدد أو الأقل قيمة أيضاً لأن كل مستخدم له قيمة. وهذا يجعل مقياس معدل الزبد مهمًا جدًا لمطوري التطبيقات.
ركز على سبب مغادرة العملاء للتطبيق وسرعة مغادرتهم له للتحكم في معدل التراجع. إن إعادة التفاعل مع المستخدمين من خلال الرسائل المخصصة أو تقديم عروض مجانية أو حوافز من شأنه أن يقلل من التخبط.
الخاتمة
مع كل مؤشرات الأداء الرئيسية المذكورة أعلاه، لا داعي للقلق كثيرًا بشأن قياس جودة التطبيق وتحسين النمو.
 ومع ذلك، إذا كنت تشعر أن تتبع كل مؤشرات الأداء الرئيسية هذه وقياس نمو التطبيق بين الحين والآخر أمر محبط, يمكنك الدخول في شراكة مع شركة رائدة في مجال تطوير تطبيقات الهاتف المحمول لأن مطوري التطبيقات الرائدين يفكرون دائمًا من وجهة نظر الأعمال ويبتكرون تطبيقات تساعدك على تحقيق أقصى استفادة من ذكاء البيانات. يساعدك هذا على التركيز على أنشطة عملك الأساسية تاركاً الجزء الصعب للخبراء.
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