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7 Reasons Why You Should Turn Your App into a PWA


Customer experience is the key to the success of thriving businesses. Of the different factors that help businesses for delivering fantastic customer experiences are web and mobile applications. Many companies develop mobile applications to stay tuned with customers 24/7 and provide support services like never before. 

But, is mobile applications the only way to improve the experience? Are there challenges for customers using mobile applications? If yes, what is the best alternative to mobile applications? If these are questions you seek answers to; this post is exclusively for you. 

Mobile app vs. PWA

Of course, no denying the fact that there are a plethora of advantages mobile applications offer. Nevertheless, there are shortcomings too. Downloading the app from app stores like iOS and Google Play, frequent application updates, and draining device memory are some. 

These challenges can hurt customer experience at some point, and many customers either stop or uninstall the applications in a short period. Either of these could mean only one thing to your business – losing a customer. So, despite massive applications across the industry, a mobile app may not be your best bet for delivering an experience your customers will remember forever.

Mobile app alternative? This might sound weird, but many companies have already started implementing a new solution called Progressive Web Applications – shortly termed PWA. 

Let’s deep dive into what PWA is and why organizations must either turn their existing app to PWA or build their next app as a PWA. 

Before getting started, let’s understand what PWA is. 

What is a progressive web application? 

PWA is nothing but your website but behaves like a mobile app. Most companies are interested in PWA because they are built with native app features, but you don’t have to download them from app stores. You can download them from the web browsers without hassle. 

Generally, native applications are beneficial as they are robust, reliable, and user-friendly. But the, coding the applications requires strenuous efforts and time. In the PWA, the coding part is simple, yet the same level of native-like experience is delivered. 

Some examples of popular PWA websites are

  • Uber 
  • Google Maps
  • Amazon
  • Flipkart
  • Forbes
  • Telegram
  • Pinterest, etc. 

Why are companies turning to PWA from mobile apps?

To floor your customers with a fantastic experience, you should surprise them with a few elements. These elements are all-important for any application, and the company development should focus on them to delight customers. 

A few of the factors that transform customer experience in applications are

Attractive design

This is vital as users are often hooked by the design and download apps that look attractive and engaging. 

Seamless page transitions

Most applications will have multiple screens or pages, and moving from one page to another should not be a problem for users. If there is, the user would either abandon the app permanently or uninstall it. 

Quick loading time

If the application takes too long to load, then there are chances that you might lose the customers. So, it is necessary to build applications that are quick to load. 

Interactive UX

The app screens should be UX-rich and interactive so that users will have trouble using the applications from page 1 to end. A lack of UX will make your customer move to another user-friendly application. 

SEO-friendly

Another exciting factor that most businesses overlook is the application’s SEO-friendly feature. According to data, the number of customers that search via mobile devices is increasing every year and if your app is not SEO-friendly, then searching through the app won’t be easy for your customers. This might force them to leave the application permanently. 

On the other hand, PWAs can transform your customer’s experience significantly. By developing advanced web applications, you can offer many benefits to customers. 

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PWA advantage over native applications

1. Loading time

  PWAs load extremely fast, and they can update in no time. You don’t have to update them frequently. The faster loading time is because the applications are directly loaded from a secure HTTPS origin. So, instead of having 20 native web applications which could slow down the loading time, you can have 30 PWAs that don’t impact the loading time. 

2. Minimal memory impact

  Unlike native applications that take a huge chunk of memory on the device while installing and updating, PWAs consume only a minimal volume of device memory, allowing your device to perform faster. 

3. Offline capability 

  Another fascinating feature that forces management teams of top organizations is the offline capability of PWAs. Unlike native applications, you don’t need the internet to use the application. PWAs can work better offline without hassle. 

4. Push notifications

  I would call this feature a boon for PWA users. With push notifications, companies can easily reach and engage with audiences and drive traffic back to the website. This plays a huge role in improving the ROI of the business. 

5. SEO-friendly

  PWAs are built so that the users don’t have to worry about searches. The highly SEO-friendly applications help users look for anything using the app without hassle. 

6. Express installation

  Unlike mobile or native web applications, PWAs don’t take a lot of time to install on the device. As they are not downloaded from play stores, the time taken to install to the application from web browsers is minimal. 

7. Quicker development time

  Building a native web or mobile app might require approximately 3-4 months. On the other hand, developing a PWA will take only 3-4 weeks. Thus organizations can save a significant amount of time when it comes to developing advanced web applications like PWA. 

Summing up

From the above discussion, it is evident why top brands are turning their heads toward PWA from the native web and mobile applications. With a plethora of benefits, there is no surprise in enterprises fancying PWAs. 

The demand for progressive web applications will increase in the years to come. Many companies have just realized the full potential of PWAs, and this trend is set to continue at least for some years. 

Investing in PWAs now is the best choice for companies nowadays. 

Have you got your first PWA to improve your customer’s experience? If not, get started today.

Want to turn your native app to PWA? Get a free consultation. 

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Frequent Asked Questions

Digital transformation is the process of using digital technologies to fundamentally change the way your business operates. It can involve everything from automating manual processes to creating new digital products and services. Digital transformation is important because it can help businesses become more efficient, improve customer experiences, and gain a competitive edge.

We offer a wide range of digital transformation services, including digital strategy development, process automation, cloud migration, data analytics, and software development. We work with each client to identify their unique needs and develop a customized plan that will help them achieve their business goals.

The timeline for a digital transformation project can vary depending on the scope and complexity of the project. We work with each client to develop a project plan that outlines the timeline and milestones for the project. Typically, a digital transformation project can take several months to a year or more to complete.

The cost of a digital transformation project can vary depending on the scope and complexity of the project. We work with each client to develop a customized plan that fits within their budget. Our goal is to deliver the best possible value to our clients while keeping costs reasonable

Digital transformation can involve significant changes to business operations, and there may be some disruption as a result. However, we work closely with each client to minimize disruption and ensure that the transition to digital operations is as smooth as possible

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Our team has extensive experience in digital transformation and has worked with businesses of all sizes and industries. We have a deep understanding of the latest digital technologies and how they can be applied to achieve business objectives. We also stay up to date on the latest trends and best practices in the industry to ensure that we deliver the best possible results to our clients.

We take the security of our clients' digital assets very seriously. We follow industry best practices to ensure that all data and systems are protected throughout the digital transformation process. We also work closely with our clients to identify potential security risks and develop a plan to mitigate those risks.

Yes, we offer training and support services to ensure that our clients' employees are equipped with the skills and knowledge needed to use new digital technologies effectively. We work with each client to develop a customized training plan that meets their specific needs.

To get started with a digital transformation project, simply contact us to schedule a consultation. During the consultation, we will learn more about your business and objectives and provide recommendations on the best digital transformation strategies for your business. We will then develop a project plan and provide a detailed proposal outlining the scope of work, timeline, and budget for the project.

Yes, digital transformation can be just as beneficial for small businesses as it is for larger enterprises. In fact, implementing digital technologies can often be even more transformative for SMBs, as it can help them become more agile and competitive in their markets

Digital transformation can help SMBs compete with larger companies by leveling the playing field. By adopting digital technologies, SMBs can streamline their operations, improve their customer experiences, and gain a competitive edge. They can also access new markets and reach customers that were previously out of reach.

Some common challenges that SMBs face during digital transformation include limited budgets, limited resources, and a lack of technical expertise. However, a good digital transformation partner can help SMBs overcome these challenges by providing cost-effective solutions, access to a broader range of resources, and technical expertise that SMBs may not have in-house.

To ensure that their digital transformation efforts are successful, SMBs should approach digital transformation strategically. This means identifying their business objectives, defining a clear roadmap for digital transformation, and working with a trusted partner that can provide guidance and support throughout the process.

Measuring the ROI of digital transformation can be challenging, but it's important to do so in order to determine the success of the project. Key performance indicators (KPIs) that can be used to measure the ROI of digital transformation include improvements in operational efficiency, increases in revenue, and improvements in customer satisfaction. A good digital transformation partner can help SMBs identify the most relevant KPIs for their business and track progress over time.

We offer digital transformation services to clients all over the world. We have experience working with clients in United States, Canada, United Kingdom, Canada, China, Japan, Italy, South Africa, Kenya, Nigeria Europe, Asia,  and Australia, among other regions.

We have experience working with clients in a wide range of industries, including healthcare, finance, retail, manufacturing, and more. Our team of experts has a deep understanding of the unique challenges and opportunities that different industries face when it comes to digital transformation.

Yes, we have offices in several locations around the world. Our offices are staffed by experienced professionals who are equipped to provide our clients with the support and expertise they need to achieve their digital transformation goals.

We take a client-centered approach to digital transformation, which means that we work closely with our clients to understand their unique needs and challenges. We have a deep understanding of the cultural, economic, and regulatory factors that can impact digital transformation in different regions, and we tailor our services accordingly to ensure that our clients achieve the best possible outcomes.

We have a global team of experts who are available to provide support and guidance to our clients in different time zones. We also use digital tools and platforms that allow us to communicate and collaborate with our clients regardless of their location. We are committed to providing our clients with the support they need, whenever they need it.

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