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The first impression is the best impression. Ever came across this clich\u00c3\u00a9? Needless to say, first impressions these days are primarily influenced by design.\u00c2\u00a0<\/span><\/p>\n Even the most useful website or product is rendered powerless if it is integrated into a poor or obsolete design. User experience design fundamentally changes the way a customer perceives your brand: excellent UX design directly translates to increased traffic and conversions for your products.<\/span><\/p>\n UX design enhances the experience for the user, making it intuitive, smooth, and vibrant. Lately, there has been an increase in attention towards experiences like storytelling, personalization, and emotive interaction design, that add profoundness, dynamism, and a touch of reality to user experience.<\/span><\/p>\n These are just some of the <\/span>trending UX design principles<\/span><\/a> in 2022. In this blog, we\u00e2€™ll cover 6 popular UX design principles that you need to keep an eye out for!<\/span><\/p>\n Stories have been with us since our inception, as evidenced by cave paintings, fairy tales, all the words, and images that time travel seamlessly and get exchanged in common narratives.\u00c2\u00a0<\/span><\/p>\n It is one of the most basic forms of human expression that helps people relate better to what\u00e2€™s being narrated. Stories evoke the innate curiosity that human beings possess and spark their imagination, delivering a rich immersive experience. In 2022, storytelling is fast becoming a popular UX design principle.<\/span><\/p>\n Storytelling helps forge meaningful relationships between businesses and customers. The more a user gets exposed to the full story of a brand or the experiences of other customers, the more likely they are to trust and relate to the business.\u00c2\u00a0<\/span><\/p>\n All such nitty-gritty details that depict the brand story can be interwoven throughout the UX, delivering a powerful personalized experience to customers.\u00c2\u00a0<\/span><\/p>\n As new details about why this brand came to be, what they are trying to do and how the user fits into the vision surface with each new scroll, the user begins to transform into an advocate for the brand.<\/span><\/p>\n According to the eminent psychologist Mihalyi Csikszentmihalyi, \u00e2€œflow is a state in which people are so involved in an activity, that nothing else seems to matter\u00e2€.<\/span><\/p>\n During his research, he found that people reached peak levels of creativity, happiness, and productivity when they entered a state of flow. This principle can be extended to <\/span>UX design<\/span><\/a> by creating user experiences that flow smoothly from one step to another.<\/span><\/p>\n To achieve a seamless experience, UX designers need to focus on creating continuity, whether in a specific process like making a payment or in a larger scheme like the complete customer journey from landing on the site, browsing the online shop, to making a purchase, and receiving the item.<\/span><\/p>\n It\u00e2€™s important that the user experience is consistent and that each element within the given experience is a natural progression of the previous element.\u00c2\u00a0<\/span><\/p>\n1. Storytelling<\/b><\/h4>\n
2. Flow<\/b><\/h4>\n
3. Micro-interactions<\/b><\/h4>\n